ABOUT US
Hood Fiancé, founded in 2019, is an authentic vintage streetwear brand that weaves the real stories of street culture. Combining street, art, music, and youth culture, the brand sets new fashion standards with a unique vibe reminiscent of the ’90s. Rooted in minimalism and influenced by Hip-Hop culture, Hood Fiancé embraces nostalgic references from the ’90s to the early 2000s. The brand’s philosophy, embodied in the motto „The street is the real fashion show,“ celebrates the low but creative life. Inspired by the city of dreams, Los Angeles, Hood Fiancé captures the essence of grinding from the low to the top and rewriting personal storylines. All products are conceptually adapted from collection to collection.
The brand’s concept revolves around being rough yet aesthetic, low yet creative. The fusion of street, art, music, and youth culture, combined with a touch of nostalgia, creates a unique and authentic narrative. The statement „the street is the real fashion show“ challenges traditional fashion norms, emphasizing the organic emergence of style from the streets. Spending time in Los Angeles has become the foundation of Hood Fiancé’s aesthetic, drawing inspiration from the city’s dynamic culture, where creativity thrives on every corner. Each design reflects the blend of the city’s raw energy with the aspiration to rise above and redefine one’s narrative, making Hood Fiancé more than just a fashion brand—it’s a wearable story resonating with the rhythm of urban life.